The save-the-date is the first piece of wedding stationery most guests will ever see. Lovely is a sweet, romantic script that makes that first impression warm and memorable. This guide covers what to include, when to send it and how to lay out a photo card.
Timing and what to include
A widely used guideline is to send save-the-dates about six to eight months before the wedding, and earlier for destination weddings or peak holiday dates. The earlier guests can plan travel, the more likely they are to attend.
Keep the content simple. A save-the-date is a signal, not an invitation, so it should carry only what guests need to hold the day.
- Names of the couple, in Lovely.
- The date, unmistakably clear.
- The location, at city level if details are not final.
- A note that the formal invitation will follow.
Three layout options
- Photo card. A favourite engagement photo with the text placed over a calm area.
- Typographic card. Names and date only, on a plain coloured ground.
- Digital version. A shareable image or email, ideal for last-minute or international guests.
Writing over photographs
Script lettering over a photograph can disappear if the background is busy. Choose a photo with an uncluttered area, such as sky or a plain wall, and place the text there.
If the area is not perfectly clean, add a subtle semi-transparent colour panel behind the text, or darken the photo slightly, so every stroke stays crisp.
Print versus digital
- Print: feels personal and gets displayed on fridges. Choose a sturdy card stock.
- Digital: immediate and free to send. Export at a sensible size for phones.
- Both: a printed card for close family and a digital version for everyone else is a practical balance.
Save-the-date blueprint
- HeadingSave the date, small capitals, wide tracking.
- NamesLovely, large, over a calm area of the photo.
- DateClear sans-serif, medium size, below the names.
- LocationSame sans-serif, smaller, one line.
- FooterInvitation to follow, smallest size.
Suggested color palette
A palette that flatters Lovely and keeps the whole suite cohesive:
Design pairing and styling tips
- Place the date in a clear sans-serif so nobody has to decode script numerals.
- Choose a photo with a calm area for the text.
- Add a soft colour panel behind lettering if the photo is busy.
- Mention that the formal invitation will follow, so guests do not wait for details.
- Send earlier for destination or holiday-weekend weddings.
Frequently asked questions
When should save-the-dates be sent?
Roughly six to eight months before the wedding is a common guideline, and earlier for destination weddings or busy holiday dates.
Do I need a photo?
No. A purely typographic card is elegant and easy to produce. A photo adds warmth and makes the card more personal.
What if I do not have a venue yet?
Share the city or region and the date. You can send full details with the formal invitation.
